about us

Guided Innovation operates as a confederacy of experienced consultants and businesses that specialise in all aspects of the commercialisation of intellectual property and the scaling up of businesses including leadership development. This network of highly skilled and practical business people, including the global network of Vistage (The Executive Connection – TEC) chairs and members, is leveraged to assist clients to accelerate the rate and timing to effectively scale their businesses into existing and new markets in Australia and overseas.

Guided Innovation Founder and Director John Beech has mentored and consulted CEOs, Founders, entrepreneurs and business leaders for over 15 years. Using what he has learned from his work at Guided Innovation, and his prior experience in executive positions in Western Australian business, John and Guided Innovation have committed themselves to exploring, consolidating, and sharing the best tools and wisdom to encourage rapid business growth.

Through this website, we hope to bring these helpful tools and business learnings to you, to help you create effective commercial strategies, make a profound difference, and reach your business goals.

Who is Guided Innovation

Rod Houston


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Rod has over 27 years’ experience as an engineer and business leader in the development and commercialisation of innovative products and processes across the automotive and resources industries. Rod began his career with Orbital Corporation working across senior engineering and executive roles over 20 years including CEO and Managing Director (2005-2008).


Since 2008 Rod has worked in a number of senior consulting and executive management roles in the mining and resources industry including executive director and GM at The Simulation Group (TSG), CEO at Davies Wear Plates, and now runs the first CEO-In-Residence program for entrepreneurs at CERI.



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