about us

Guided Innovation operates as a confederacy of experienced consultants and businesses that specialise in all aspects of the commercialisation of intellectual property and the scaling up of businesses including leadership development. This network of highly skilled and practical business people, including the global network of Vistage (The Executive Connection – TEC) chairs and members, is leveraged to assist clients to accelerate the rate and timing to effectively scale their businesses into existing and new markets in Australia and overseas.

Guided Innovation Founder and Director John Beech has mentored and consulted CEOs, Founders, entrepreneurs and business leaders for over 15 years. Using what he has learned from his work at Guided Innovation, and his prior experience in executive positions in Western Australian business, John and Guided Innovation have committed themselves to exploring, consolidating, and sharing the best tools and wisdom to encourage rapid business growth.

Through this website, we hope to bring these helpful tools and business learnings to you, to help you create effective commercial strategies, make a profound difference, and reach your business goals.

Who is Guided Innovation

John Beech

Director / Founder

John joined Orbital Engine Corporation (OEC) in 1987 after holding senior roles in various subsidiaries at Conzinc Rio Tinto Australia (CRA -now RTZ the world's second largest mining house) and the State Energy Commission of Western Australia (SECWA) - the state run electricity and gas utility. John became CFO of Orbital Engine Corporation, and later President of Orbital’s US based Marine Business Unit and General Manager of Orbital’s Australian based Engineering Services Business Unit, and was instrumental in Orbital’s listing on the NYSE. He was a director at Orbital for 10 years.

John consults widely to companies helping them commercialise their technologies into global markets using the Guided Innovation process he has developed, with a heavy emphasis on leadership development through TEC (The Executive Connection), and now through programs such as the Malka Customer Development Masterclass at CERI.

Rod Houston


Rod has over 27 years’ experience as an engineer and business leader in the development and commercialisation of innovative products and processes across the automotive and resources industries. Rod began his career with Orbital Corporation working across senior engineering and executive roles over 20 years including CEO and Managing Director (2005-2008).

Since 2008 Rod has worked in a number of senior consulting and executive management roles in the mining and resources industry including executive director and GM at The Simulation Group (TSG), CEO at Davies Wear Plates, and now runs the first CEO-In-Residence program for entrepreneurs at CERI.